Considering starting a blog? Blogging is a fantastic thing to become involved in and can bring about all kinds of great opportunities. Before you dive directly in, it’s really worth firstly going for a step back and thinking of a number of important matters.
Listen up. Starting your blog is pretty easy, but getting it right is a lot more difficult and there are many decisions to produce along the way. Here are 12 things you should know before you even begin a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best choice for how to start your own blog. Can you develop a WordPress blog, or would a platform like Blogger suffice? Have you considered something such as SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the best option.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog will give you complete ownership and power over whatever you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody comes along a day and take down your website mainly because it ‘breaks’ some form of rule. That’s a large problem with many platforms!
Upon having installed WordPress (it’s free and a lot hosts allow you to install it with only a couple of clicks), it is possible to essentially do anything you like. You’ll should spend a certain amount of money on hosting and your own domain name, but those might be found pretty cheaply.
2. Create a Brand
To develop an excellent blog and stick out inside the crowd, you should work to make a distinctive brand. What this means is choose a very specific niche and endeavoring to build a brand that really speaks to your audience.
Exactly what makes a brand?
Well, it demands many different things such as the name, logo, visual imagery, the tone/personality of your respective writing, the consumer experience, and the like. Think of great bloggers like Seth Godin. You generally know precisely what you’re getting whenever you visit his blog – and that’s what you should do, too.
To achieve success, you need to differentiate yourself from the group and confer with your audience. What’s your niche? What do you want to be generally known as? What’s the personality of your own blog will be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the ideal looking blog on earth, however it doesn’t matter a jot in case the content articles are crap!
To achieve success whilst keeping people returning for more (which is surely what every blogger wants), your site content needs to be top quality and deliver on precisely what you’ve promised.
Be sure each post is well researched and possesses a precise point. Make it interesting to read through by injecting a bit of your very own personality into each post – or tell stories to bring it alive.
Remember: content is king, so ensure it’s just like it possibly can be!
4. Blog Regularly
Blogging regularly is really important. If you want how to make a blog to obtain just about any impact, you simply cannot go weeks or months without setting up a post!
When you first create your website, it’s easy to begin with great intentions and boast about how precisely you’re going to make a new post six times a week. But unless you’re superman/woman, to be honest that sticking with a schedule like that is completely unrealistic.
To present yourself the very best chance of success, be sensible about how often you’re likely to post and set up a schedule to fulfill that goal. You may want to plan out your content upfront and after that use a post scheduler to share it to your blog with a given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger part of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Be sure each and every post you make contains some form of visual content. It really helps to bring your blog alive and might greatly increase the quantity of people who click to your blog site – especially from social media.
Not much of a graphic designer whizz kid? Don’t worry! Something like Canva is free and super user friendly, or you might outsource it to your design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually examine them as your friends. Experience tells me that your success often is dependent upon connecting along with other bloggers and making yourself seen to the key players within your niche.
Reply to their blogs and join in the conversation. Share their posts on social media. Make a relationship with them and get on their radar! Trust me, it’ll really help the likelihood of success.
7. You Should Build an e-mail List
Imagine having the capability to send 500 people to your brand new article in a matter of minutes, or having the cabability to instantly send traffic to a proposal you’re promoting being an affiliate.
In case you have an e-mail list, you will find the capacity to do this and much more!
You’ve probably heard the expression “the money is in the list” – and I can absolutely and categorically tell you that it’s the honest truth. If you’re starting a brand new blog, make sure you start building an e-mail list from the beginning.
8. Spending money on Advertising
There are numerous great free ways to get targeted traffic to your website. You may work on SEO and obtain traffic from Google. You can write guest posts for other blogs, or use social media marketing to share relevant content and obtain new followers.
But while free methods are excellent, it’s also worth considering paid methods like Facebook advertising. If you do it right, you may achieve your goals much quicker and quickly reach out to new people.
Anything of warning: Don’t throw a load of income with the wall and hope it sticks! Set a little budget (e.g. $20) and test the liquid to see if the system functions.
9. Responsive Design is necessary
The days are gone when many people browsed the world wide web on his or her desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to put together a whole new blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on smart phones! It’ll make your viewing experience significantly better for your personal visitors, and contains certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When setting up a blog, it’s vitally important for taking security seriously. Blogs are vulnerable to hackers and other online threats, so it’s absolutely vital to take steps to shield your website as far as possible. Believe me, you don’t want the irritation of sorting out a hacked blog because it can be a complete and utter pain from the arse!
Firstly, ensure your website and plugins are always up-to-date and running the newest versions. This includes the WordPress installation, your theme and each plugin.
Secondly, make sure you get a basic WordPress security plugin to help you guard against common threats and get alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You should Take Into Consideration SEO
Where do you go if you’re trying to find information? In many instances, the reply is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
In order to get visitors from Google, you should think of Search Engine Optimization (SEO). I really could write a huge book for this subject, for the time being you only need to have the 30deyypky right.
Base each article around a particular keyword – and ensure to include that keyword a few times in the post. Don’t overdo it!
In addition, it’s worth installing a search engine marketing plugin like Yoast SEO. This really is a free tool that gives you the cabability to optimize your site quickly.
12. Blogging is Hard Work
Finally, it’s crucial that you understand that blogging is challenging work.
Lots of people desire creating how to start a blog for free and achieving instant overnight success, but to be honest that it’s bloody effort and needs consistent effort over years and years. If you’re willing to position the effort it, it’s worth it though and literally has the ability to change your life.